japantoday– Global apparel retailer Uniqlo on Monday announces that it has appointed Doraemon as its Global Sustainability Ambassador. The name of the green model of the internationally beloved blue Japanese manga and anime character is “Doraemon Sustainability Mode.” Presented with the Uniqlo logo also rendered in green, he will help convey the many ways in which Uniqlo materializes its sustainability message of “Changing our future through the power of clothing”.
“We are delighted to partner with Doraemon,” said Koji Yanai, Group Senior Executive Officer, Fast Retailing. “Over the past two decades, Uniqlo has undertaken numerous sustainability initiatives through business to contribute to a better, more sustainable world. We believe that the impact of the COVID-19 pandemic, social transformations, and evolving consumer attitudes make it more important than ever to collaborate with customers and other stakeholders in driving positive social change.”
Doraemon hails from Japan and has become beloved by people of all ages, all around the world. As Uniqlo Global Sustainability Ambassador, Doraemon, who has traveled back in time, will help create a better future for the world by presenting the brand’s sustainability initiatives in fun and easily understandable ways. Rendering Doraemon and the Uniqlo logo green underscores the company’s determination to accelerate its sustainability efforts. Doraemon Sustainability Mode will feature in Uniqlo stores around the world, the brand websites, and other channels.
“As a LifeWear Special Ambassador, I am very happy to be involved in Uniqlo’s sustainability efforts. I too wish to learn together with everyone else and contribute, even if a few steps at a time, to a sustainable environment and society,” said Japanese actress Haruka Ayase.
Doraemon joins Ayase and Uniqlo Global Brand Ambassadors Roger Federer, Kei Nishikori, Shingo Kunieda, Gordon Reid, Ayumu Hirano and Adam Scott in taking UNIQLO’s sustainability initiatives forward. The six Uniqlo Global Brand Ambassadors will also contribute to these endeavors through sport and by wearing everyday apparel incorporating environmentally friendly materials.