Love Island winners Dani Dyer and Jack Fincham have split up after six months together.
The pair, who fell for each other on the matchmaking reality TV show, became the nation's sweethearts in a public vote.
Dyer, a model and actress, announced the news in an Instagram post on Thursday evening.
She wrote: "Jack & I have sadly decided to part ways. It's been an incredible 6 months, and we will always have a place in our hearts for each other, but sadly we've come to the realisation that it's not meant to be long term.
"We both plan to stay friends. I hope you'll all understand. Love Dani x"
Since leaving the Love Island villa in July, the couple had moved in together, bought a puppy, and even started filming their own reality TV show.
They were also scheduled to host the 2019 National Television Awards – a booking that might now be in doubt.
They had posted touching photographs of themselves together on social media just five days ago, with Dani last week captioning a selfie with a heart emoji and the words "feeling christmassy".
The pair had also been busy with their own projects – and there had been speculation that their hectic lifestyles had been taking a toll on their relationship.
Dani has announced the publication of her new book, What Would Dani Do, and has launched a clothing line, while former stationary salesman Jack has launched his own office essentials brand.
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Jack is yet to comment on the announcement.
In November he had posted a photograph of himself with Dyer from a holiday to China, captioned: "love you so much @danidyerxx lots more life experiences to be had."