A Bollywood YouTube channel is set to dethrone PewDiePie for the first place position as the worlds most popular channel.
The Swedish content creator, real name Felix Kjellberg, currently ranks as the most subscribed channel across any platform with 67 million subscribers.
But now one particular channel is gearing up to take over from him on the video sharing site, even though he would still hold the title of most subscribers for one person.
T-Series, a well-known Indian music record label, is lurking right behind PewDiePie.
It has 67.23 million subscribers, just a mere 140,000 short of the latters 67.37 million.
PewDiePies channel has been growing steadily at around 15 per cent since the start of 2018, according to CNBC.
However, the Bollywood label has done one up on PewDiePie already by becoming the most-viewed YouTube channel with more than 51.5 billion hits, according to Social Blade data.
The label has existed since 1983 – way before YouTube and the first commercial use of the internet in 1989 – and has made used of Indias growing number of internet users by uploading several music videos a day.
The company also uses its platform to upload trailers for Bollywood films.
PewDiePie – who started his channel in 2010 – uploads videos that range from commentary, videos and gaming.
Were failing! says PewDiePie in a new video asking fans to subscribe and ensure he stays at the top of the website.
We must fight back. Who is this T Series channel? I am number one! he adds, before referencing KSI and Logan Pauls infamous boxing match by challenging T Series to a sabre fight like real men.
The vlogger has faced some controversy as of late with his use of anti-Semitic slurs and the N-word.
He was signed at the time to a multi-channel network – Maker Studios – who were owned by Disney, but they cut ties with him after the controversy.
He issued an apology and said that he understood the videos were ultimately offensive but he doesnt endorse hate-based groups.
He posted a handful of controversial videos in January 2017. One of them featured two Indians, who he had paid through a crowdfunding site, holding up a sign which read: Death to all Jews.
He has also shown swastikas drawn by a fan, doing a Hitler salute (which he says was done as a joke) and also played the Nazi Party anthem, again a joke done to show how crazy the modern world is.
This isnt the first time he has courted controversy – he was suspending from Twitter in 2016 after making jokes about ISIS.
Kjellbergs net worth is reported to be $61 million (£41 million) but according to Business Insider his estimated net salary was $15 million (£11 million) in 2017. The Wall Street Journal reported that PewDiePie earned $4 million (£3 million) in 2013, which he has confirmed; this was only three years into his career.
At the height of the controversy in 2017, PewDiePie had over 53 million subscribers.
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