A Snapchat advert asked fans if they would rather ‘slap Rihanna’ or ‘punch Chris Brown’.
The controversial question sparked outrage among the app’s users with Chelsea Clinton calling the advert ‘awful’ on Twitter.
Chris Brown was found guilty of domestic assault against the pop queen Rihanna back in 2009.
The advert was for a ‘Would you rather’ game and Snapchat were forced to pull the ad from their platform.
Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out.
— Chelsea Clinton (@ChelseaClinton) March 12, 2018
Although you might think that it could have just slipped through the platform’s review process, activist Brittany Packnett revealed all advertisements are reviewed by the team.
A spokesperson from Snapchat later told Mashable: ‘The ad was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.’
The company’s official advertising policy says: ‘All ads are subject to our review and approval. We reserve the right to reject or remove any ad in our sole discretion for any reason.
‘We also reserve the right to request modifications to any ad, and to require factual substantiation for any claim made in an ad.’
Snapchat have been contacted for comment.
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