Tech

Snapchat Lens Studio: New app lets users create their own ‘personal and diverse’ lenses

48Views

jasper hamill

Snapchat just announced a brand new product to make the app 'more personal and diverse'
Here’s the new software in action (Photo: Snapchat)

Have you ever used Snapchat to make yourself look like a dancing hotdog and wished you could be turned into a different piece of fast food instead?

Well, you’re in luck because Snapchatters will now have the ability to design their own ‘lenses’ using a free app for desktop computers.

Lenses change people’s faces in real time or insert objects into the frame using ‘augmented reality‘.

Now Snapchat has released a piece of software called Lens Studio which will allow people to ‘create and build lenses that can be used and shared by millions of Snapchatters everywhere’.

Snapchat said: ‘The launch of Lens Studio, we’re excited to make lenses more accessible to creators, and experiences within Snapchat more personal and diverse.’

To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video

Snapchat just announced a brand new product to make the app 'more personal and diverse'
You will be able to unlock lenses by scanning codes (Photo: Snapchat)
Snapchat just announced a brand new product to make the app 'more personal and diverse'
A view of the the new Lens Studio software in action (Picture: Snapchat)

Lens Studio is a free desktop app for Mac and Windows which can be used by ordinary people with a bit of creative savvy to make their own lenses which can be seen through the rear-facing camera.

Once you’ve created a Lens, you are given a code so it can be shared with friends.

Sadly, you won’t just be able to build a front-facing Lens which turns you into Phil Mitchell, or whoever else your fevered imagination comes up with.

Snapchat has named seven advertising firms which can make whatever lenses you want – for a price.

It said 70 million Snapchatters use a lens every single day, making them a powerful way for brands or big firms to get their message out there.

To use a lens, just open the Snapchat camera and tap someone’s face if you’re using the front-facing camera or the background if you’re using the rear-facing one.

You will then be able to choose from a wide variety of lenses – and maybe think about making your own.

To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video

Original Article

The post Snapchat Lens Studio: New app lets users create their own ‘personal and diverse’ lenses appeared first on News Wire Now.

Leave a Reply